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To strengthen KTO's national presence, we featured the brand’s top influencers in a commercial highlighting its community spirit.

● We developed a content plan aligned with our influencer team, social media channels, and offline media. The main goal of the campaign was brand awareness, and we achieved great results.

● The campaign was expanded to over 300 Digital Out Of Homes across Brazil, more than 50 radio stations, and several online platforms.

● On television, the commercial aired on paid channels such as SporTV, CNN, and Paramount+, as well as on the promising CazeTV and the open network Globo.